网络文学IP在文化娱乐产业里的爆发，源于网络文学庞大的用户群体和精品内容。打造优质内容，既切合了用户文化消费的需要，也是在题材同质化严重的网文市场中脱颖而出的有效方法。
The outbreak of the IP network literature in the cultural entertainment industry, is the result of network literature and boutique content large user groups. Create high quality content that is relevant to the user the need of cultural consumption, and homogeneity serious article in the theme stand out the effective method in the market.
