“泛娱乐”对娱乐产业升级的推动作用日益显现。在以IP为核心的泛娱乐合作新模式下，游戏、动漫、影视等产业共同迎来了5000亿的大市场。7月26日，主题为“娱乐升级——全民消费时代到来”的2017中国国际数字娱乐产业大会（CDEC）在上海举行，会上，IP再一次成为行业聚焦的热点议题。 一个源头IP在不断“再加工”的过程中究竟是在“变精”还是在“变味”？究竟是“我的”IP还是“我们的”IP？针对主办方在大会IP板块中抛砖引玉的论题，三七互娱集团副总裁黄小娴发表演讲，以IP改编的反哺逻辑与超级IP打造的方法论给出了深度解答。 IP的内容延伸性是打造超级IP的基础 “三七互娱不会过分追求一时...
"Entertainment" of the entertainment industry to upgrade an increasingly important role in promoting. In IP as the core of the new entertainment cooperation mode, games, animation, film and television industry ushered in the 500 billion's big market together. On July 26, the theme of "entertainment upgrade - universal consumption era" 2017 China international digital entertainment industry conference (CDEC) was held in Shanghai, conference, IP once again become the focus of hot issue. A source IP is constantly in the process of "processing" is in "fine" or "stale"? What is "my" IP, or "we" IP? In view of the organizers of the topic of thesis in meeting the IP parts, notoginseng Huang Xiaoxian mutual entertainment group vice President, a speech with IP based on feedback logic and methodology of super IP create depth is given. The content of the IP extensibility is the foundation of create super IP "notoginseng and entertainment will not too much to pursue a...
