随着移动互联网从增量市场转向存量市场,粗犷的流量导入正在被更精细的内容挖掘运营所取代。在最新出炉的腾讯应用宝“星APP”4月榜单上,上榜的“腾讯视频”、“微视”、“爱奇艺阅读”、“王者荣耀”等APP均是以卓有成效的内容运营迎来用户的爆发式增长。 图:腾讯应用宝“星APP”4月榜单 独播内容凝聚视频APP竞争优势 在本期榜单中,“腾讯视频”抢眼出位:通过推出国内首档女团青春成长节目《创造101》,力压其它视频APP,迎来用户的爆发式增长。 作为2018年现象级综艺,《创造101》自开播以来一路开启“高能模式”,仅前三期节目播放量便已突破12亿大关,节目的迅速蹿红也带动了“腾讯视频”...
As the mobile Internet from the incremental market to stock market, straightforward traffic import are replaced by more sophisticated content mining operations. In the latest application of tencent treasure "star APP" April list, the list of "tencent video", "micro", "love in the reading", "the glory of the king" APP, etc is based on the content of the effective operation in the user's explosive growth. Figure: tencent application treasure "star APP" April list window content condensation video APP competitive advantage in this list, "tencent video" grab an eye stand out: by introducing the domestic first convent youth growth program "101", the other video APP, pressure in the user's explosive growth. As a phenomenal variety, 2018, "101" since started to open all the way "high-energy model", only the first three period and broadcast capacity has reached 1.2 billion mark, programme led to also quickly "tencent video"...
