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“社群+”:制造为认同感买单的消费

"Community +" manufacturing now identity pay consumption

2015-07-10 12:02:20来源: 人民网

如今,在“互联网+”的热潮下,传统企业纷纷“触网”。但多数转型仅停留在传统业务与互联网的简单相加,仅视之为一场工具的变革,重点依旧放在做产品上。而新出现的“社群经济”,则将关注点从“产品”转到“用户”,着力寻找更合适的消费者,挖掘新的需求。 所谓“社群”,就是由某种共同喜好或价值观缔...

, in the upsurge of "Internet +, traditional enterprises have" net ". But most of the transformation is only a simple addition to the traditional business and the Internet, only as a tool for change, the focus is still on the product. The new social economy, the point from the product to the user, focus on finding a more suitable consumer, mining new needs. The so-called "community", is by some common preferences or values of association...