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饿了么战略合作“叮咚买菜”PK美团买菜?

Are you hungry? Strategic cooperation "Dingdong Buy Vegetables" PK Mei Tuan Buy Vegetables?

2019-04-02 12:00:00来源: 亿欧

前段时间,“香椿自由”取代了“车厘子自由”,成为网友拿来衡量财富水平的新标准。菜场自由,财务自由的初级阶段,能在菜市场随意购买食材不考虑价格,已是让大多数人羡慕的购买力。对于已实现菜场自由的高消费人群而言,也更有意愿花钱省时间,更便捷地获取新鲜食材,针对这种需求,送菜上门的生意变得火热起来,叮咚买菜在上海蹿红,而美团买菜在上海试水两个月后,在上个月进入北京市场。作为本地生活领域最大的两巨头,美团与阿里之前对抗一直不断,而且不光在业务上火拼,上周围绕王兴评价马云有“诚信问题”一事,双方也是唇枪舌剑,竞争的激烈可见一斑。在生鲜市场,饿了么也有自己的后援团。即使是在口碑饿了么的主场,叮咚买菜也是场内...

Some time ago, "Toon Freedom" replaced "Cheli Freedom" and became a new standard used by netizens to measure wealth level. Freedom of the vegetable market, the initial stage of financial freedom, the ability to buy ingredients at will in the vegetable market regardless of price, has become the purchasing power most people envy. For the high-end consumers who have realized the freedom of the vegetable market, they are more willing to spend money, save time and get fresh food more conveniently. In response to this demand, the door-to-door business of delivering vegetables has become hot. Buying vegetables is booming in Shanghai, while the American Troupe has entered the Beijing market two months after the water test in Shanghai. As the biggest two giants in the local life field, Mei Tuan and Ali have been confronting each other constantly before, and not only in business, but also around Wang Xing's evaluation of Ma Yun's "integrity problem" last week. Both sides are also talking about each other, the fierce competition is evident. In the fresh market, hungry or have their own support group. Even in a famously hungry home, Dingdong is also on the market.