新关注 > 信息聚合 > 周星驰的西游伏妖篇正在热映 哪些游戏瞄准了这个营销热点?

周星驰的西游伏妖篇正在热映 哪些游戏瞄准了这个营销热点?

Stephen chow's westward journey v demon is hit which aimed at the marketing hot game?

2017-02-04 13:21:03来源: DoNews

DoNews游戏2月4日消息(编辑 陈艳曲)尽管《西游伏妖篇》的评价出现了严重的两极分化,但这部电影无疑是春节档最重要的作品。在影视作品与游戏产业联系越来越紧密的今天,不少游戏趁着西游的风,抓住了这个营销的机会。同名手游、页游同步推出(西游伏妖篇手游宣传图)早在电影上线之前,游戏与电影的合作就已经开始了。游戏公司向来对周星驰电影的IP效应充满了期待,去年《美人鱼》上映同期就推出了同名游戏。更何况在《西游伏妖篇》中更是集结了“周星驰+徐克+西游题材”三大标签,任何人都不能忽视这个作品潜在的爆发力。在《西游伏妖篇》上映的同期,正版授权的页游、手游也在这个时间点向玩家推出。先来说手游,在去年11月8...

DoNews games on February 4 message (editors Chen Yan) although the "westward journey down demon" evaluation appeared serious polarization, but the movie is undoubtedly the Spring Festival is the most important work. In the film and television works today, contact the game industry is more and more close, a lot of games while the west wind, seized the marketing opportunities. Mobile game with the same page, swim synchronous launch (westward journey v demon mobile game publicity photo) long before movies online, the game began the cooperation with film. Game company has always been the IP effect of Stephen chow film full of expectations, "mermaid" released last year launched a game with the same period. And in the westward journey v demon "assembled" Stephen chow tsui hark + + westward journey theme of "the three labels, anyone can't ignore this work potentially explosive. In "westward journey v demon" released during the same period, the original authorization page, mobile game also points to the players at this time. Mobile game first, last November 8...

标签: 游戏