众筹，即面向大众筹集资金，在多种众筹模式中，股权众筹最有发展前景。因为不卖情怀，可持续，重要的是，它改变了资本市场的游戏规则，这种程度的创新必然释放巨大的市场潜力。 然而基于法律制度，监管，用户习惯，市场成熟程度等原因，股权众筹基本上很审慎，不温不火的。除掉公益性众筹，剩下的就是是产品或服务众筹，这实际上是团购+预售的模式。这种模式下，所谓众筹，实际上是包装的概念。团购，是消费者联合起来加强与商家的谈判能力从而获得价格优惠。预售，在房地产领域玩的比较溜，是开发商为了缓解资金链紧张，同时作为一种营销策略试探市场，对购房者而言，也能获得价格上的优惠。但农产品众筹，把这两种模式放到一起，换来的是价格...
mode, the public to raise equity to raise the most promising prospects. Because not to sell feelings, sustainable, it is important to change the rules of the capital market game, this degree of innovation is bound to release huge market potential. However, based on the legal system, supervision, user habits, the market maturity and other reasons, the public equity to raise the public is very cautious, not warm. To get rid of public interest, the rest of the product or service to raise the public, which is actually a buy + pre-sale mode. In this mode, the so-called public to raise, in fact, is the concept of packaging. Buy, is the consumer to strengthen the ability to negotiate with the business to get price concessions. Pre sale, in the field of real estate to play the more slip, is the developer in order to ease the tension in the capital chain, but also as a marketing strategy to test the market, the purchase of property buyers, but also to get the price concessions. But agricultural products to raise public, these two models together, in return for the price...
