临近年关新游首发的争夺战异常激烈，如何利用绝佳时机抢到心仪的用户，顺利拿下首发“狂欢夜”呢?近日，在360渠道创造了首日下载、首日新增、首日活跃及首日收入全渠道领先成绩的《放开那三国2》，或许会带给我们一些启示。 【大数据地图“勘测”用户需求】 《放开那三国2》从立项开始，遵循“有的放矢”的原则，积极寻求360运营团队的帮助，结合360平台各大重要产品线的数据基础，联合360安全卫士、360手机助手、360浏览器、360搜索等平台重点产品，跨屏、跨设备、跨产品来建立“大数据地图”，精准洞悉和把握游戏与粉丝之间的“原爆点”，以此来深挖目标用户真实需求，进而搜集目标用户，并进行精准推送。...
Near year XinYou starting battle is fierce, how to use the perfect time for the right to the user, pull off the starting "carnival night"? Recently, on the first day of 360 channels created the download, on the first day of new, active and on the first day on the first day income all channels leading "let go of The Three Kingdoms 2" of the grade, may bring us some enlightenment. "Big data map" survey "user needs" "let go of The Three Kingdoms 2" from the beginning of the project, follow the principle of "target", actively to seek the aid of 360 operations team, combined with 360 major important product line data base platform, united 360 security guards, 360 mobile phone assistant, 360 search platform key products such as browser, 360, across the screen, across different equipment, products to build the map of "big data", accurate insight and understanding between games and fans of the "original point", in order to dig the target user real demand, and then collect target users, and carry on accurate delivery. ...
