DoNews 1月10日消息（记者 向密） 在百度糯米影业营销生态战略发布会上，百度副总裁、百度糯米总经理曾良表示，目前影院阵地广告的价值尚有极大的提升空间，百度糯米影业此次发布的以影院和商圈为核心的智能营销生态战略可以帮助广告主打破传统广告费浪费一半的低效怪圈，提升广告效果，开启智能营销新时代。根据艺恩数据显示，2016年中国影院银幕数达42052块，同比增长29%，电影放映场次为0.748亿，同比增长37.5%；观影人次为13.8亿次，同比增长9%。伴随着影院银幕红利、电影内容红利以及观影人口红利的进一步释放，中国电影市场价值空间将进一步提升。但是，中国影院的收入结构依然相对单一，广告收入...
DoNews January 10 news (reporter to close) in the baidu glutinous rice industry marketing strategy of ecological conference, vice President of baidu, baidu glutinous rice, said general manager Ceng Liang positions of cinema advertising value still has great room to improve, baidu glutinous rice pictures, the release of cinemas and business circle as the core of intelligent marketing ecological strategy can help advertisers to break traditional advertising waste half of inefficient cycle, improve advertising effectiveness, open intelligent marketing a new era. According to art well, according to data from 2016 Chinese cinema screen number 42052, up 29% from a year earlier, film screenings for 074.8 million, up 37.5%; Moviegoers times to 1.38 billion times, up 9% from a year earlier. Along with the cinema screen dividends and bonus movie content and viewing further release of demographic dividend, will further enhance China's film market value space. But Chinese cinema's income structure is still relatively single, advertising...
