到目前为止，笔者在生鲜电商行业也做了一段时间了。根据过往的工作经历和观察总结，笔者发现，无论是生鲜电商还是其他电商，要想继续经营下去，最活动是一个必要的手段和方法。电商活动如果想取得比较理想的效果，那就必须重视并做好活动的前期预热。其实，说到电商活动的前期预热，就不得不说一个令运营部门、市场部门和商品部门比较纠结的问题：活动宣传预热与选品之间的矛盾，这对于生鲜电商来说更是纠结。大家都知道，为保证促销活动能取得好的效果，活动前期的线上和线下预热必不可少。线下预热需要用到的物料包括传单、海报、展架等，线上的宣传手段则包括商城轮播图、详情页、菜单栏的、icon、专区图等黄金位置。既然途径和手段都有了...
So far, the author in the fresh electricity industry also made for some time. According to past experience and observation, the author found that whether fresh electricity or other electrical business, if you want to continue business, the activity is a necessary means and methods. Electrical business activities if you want to achieve ideal effect, it must pay attention to and do activity of preheating. In fact, when it comes to electricity activity of preheating, would have to say a to operations department, market department and the commodity department more tangled problem: campaign preheating and the contradiction between the selected product, it is for fresh electrical contractor. As you all know, in order to ensure the sales promotion activity can obtain good result, the early stage of the activity of the online and offline preheating is necessary. Offline preheating needed materials including leaflets, posters, exhibition, etc., the propaganda techniques include online mall by drawing, details page and the menu bar, the icon, the zone map such as location. Since the ways and means to have...
