大多数传统老牌大厂的大游戏IP，依旧是持续投放流量广告，以求最大化曝光，然后以漏斗模式筛选目标受众达成用户维稳和拉新。很多产品数十年如一日的使用同一类型的广告，甚至同一支广告，那些港台男星加持的广告我们都背过了，全国知名了，但决定进入游戏的，难道是谁的广告背的牢吗？谁的广告做的“大佬味道”十足吗？实际上大多数成熟游戏IP，并不缺乏知名度，产品还是老产品，一味的求曝光，无疑是在浪费市场预算。今年5月
Most of the big game IP in traditional big factories continue to put traffic advertisements in order to maximize exposure, and then use funnel mode to screen target audiences to achieve user stability and refreshment. Many products have been using the same type of advertisement for decades, even the same advertisement. We have recited those advertisements supported by Hong Kong and Taiwan male stars. They are well-known all over the country, but who has decided to enter the game? Does anyone's advertisement have a "big man taste"? In fact, most mature game IP, is not lack of popularity, products or old products, blindly seeking exposure, is undoubtedly a waste of market budget. May this year
