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动视暴雪2021年Q2财报:营收增长,活跃用户下降

Q2 financial report of Activision Blizzard in 2021: revenue increased and active users decreased

2021-08-04 17:28:14来源: 游戏时光

动视暴雪日前公布了 2021 年第二季度的公司财报。截至今年 6 月 30 日:公司季度总收入为 22.96 亿美元,约合人民币 148.2 亿元,较去年同期增长 19%;季度净利润为 8.76 亿美元,约合人民币 56.54 亿元,同比上涨 51%;季度净预定额总计 19.2 亿美元,同比下降 7%;月度活跃用户为 4.08 亿人(包括 King 旗下手游的用户),同比下降 4.6 %。产品方面,《使命召唤 黑色行动 冷战》本季度销售表现亮眼,相关净预定额达到 2019 年同期的四倍。今年《使命召唤手游》的消费者支出也有望超过 10 亿美元。暴雪的《魔兽世界》怀旧服「燃烧的远征」同样带动了净预定额增长,且《炉石传说》正积极推进内容更新,但《暗黑破坏神 不朽》的上线日期推迟至 2022 年上半年。动视暴雪 CE

Activision Blizzard recently announced the company's financial results for the second quarter of 2021. As of June 30 this year, the company's quarterly total revenue was US $2.296 billion, about 14.82 billion yuan, an increase of 19% over the same period last year; The quarterly net profit was US $876 million, about RMB 5.654 billion, a year-on-year increase of 51%; The quarterly net pre quota totaled US $1.92 billion, a year-on-year decrease of 7%; Monthly active users were 408 million (including users of King's mobile games), a year-on-year decrease of 4.6%. In terms of products, the sales performance of call of Duty Black action cold war in this quarter was brilliant, and the relevant net reservation reached four times that of the same period in 2019. This year's "call of duty mobile game" consumer spending is also expected to exceed $1 billion. Blizzard's world of Warcraft nostalgic service "burning expedition" also led to the growth of net pre quota, and the legend of hearthstone is actively promoting the content update, but the launch date of Diablo immortality is postponed to the first half of 2022. Activision Blizzard CE

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