随着直播行业的日趋成熟，直播受众群体不断扩大，代表新生代的Z一代也已经悄然来到舞台的中央。他们是谁？他们有哪些特点？要如何赢得他们的关注？近日由腾讯研究院联合龙珠直播出品的一份报告——《揭秘直播中的Z一代》，将揭开Z一代神秘的面纱。 崛起的Z一代–互联网内容的生力军 Z一代，是指出生在1990年代中期之后出生的人群，年龄处于22岁以下的青春期，也就是我们俗称的95后、00后和05后。 独特的成长环境造就了Z一代与其他世代的迥异的代际特征----享受日渐丰裕的物质环境却精神孤独的一代，更是伴随着互联网共同成长起来的一代。现如今，从图文、音频到视频/直播，网生内容成为内容生产的新方...
Live with the maturing of the industry, expanding broadcast audience, on behalf of the new generation of generation Z also has quietly come to the middle of the stage. Who are they? What characteristics do they have? How to win their attention? Recently by the institute of tencent live joint dragon released a report, live the revelation of generation Z, will be the generation Z mysterious veil. Main force of the rising generation Z - Internet content generation Z, is pointed out that in the mid - 1990 - s people, born after age in 22 under the age of adolescence, also is our common and 05 after after after 95, 00. Unique growth environment has created a generation Z and other features of generation of different generations - enjoy growing abundance of material environment, but lonely in spirit generation is the generation grew up together with the Internet. Nowadays, from graphic, audio to the video/broadcast, network become raw content content production New Zealand...
