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将主播打造为IP 触手直播平台的特色运营

Will be live anchor into IP tentacles platform features of the operation

2017-06-01 00:00:00来源: 人民网

经历第一年的跑马圈地后,游戏直播终于也走进了“内容为王”的时代。这一时间最明显的特点是,平台对顶尖主播、电竞赛事转播权、优秀电竞战队,展开了新一轮的哄抢,明星游戏直播也加入到豪华套餐中,确实有吸引来一大批明星粉丝的驻留。 游戏直播行业还在处于人口红利的前端端口,移动游戏直播平台代表触手DAU近800万,数据的抢眼引来直播观察、秒针、尼尔森等专注数据的第三方平台关注。今天我们有幸采访到触手直播市场VP杨淑玉,对触手直播的运营特色做一个简单的介绍和分析。 一个成功的造星案例:触手主播剑仙 相对于其他主播,剑仙绝对是后起之秀,半年人气迅速突破100万,并拥有了一大批铁打不动的迷妹,着实是...

After the first year of their, game live, finally also entered the era of "content is king". This time is the most obvious characteristics, platform for top anchor, the tournament broadcast rights, excellent e-sports teams, launched a new round of plunder, live star games also join the luxurious package, have attracted a large number of celebrity fans reside. Live game industry is still at the front end of the demographic dividend port, live mobile gaming platform on behalf of the tentacles DAU nearly 8 million, grab an eye attract live observation data, second hand, Nielsen concentration data of the third party platform. Today we have the honor to interview to VP Yang Shuyu tentacles live market, running characteristics of the tentacles live do a simple introduction and analysis. A successful case: star tentacles anchor sword play Relative to other anchor, sword play is a rising star, half year popularity quickly break through 1 million, and has a large number of iron motionless seduction, it is...

标签: 直播 主播