“3·15”刚过不久，花生日记就因涉嫌传销（直销）被罚7306.58万元，引起业界轩然大波。社交电商作为当下最热的创业风口，是基于移动社交而迅速发展的新兴电子商务模式，因普通人很难分辨平台是否“合规”，使社交电商渐成传销、直销的重灾区。不只是花生日记，在微信等社交平台上，采用“会员制”“拉人头”等类传销经营模式的社交电商不在少数，其合法合规性再一次引起各界的关注。令人欣慰的是，过去的几年里，健康模式的社交电商依旧是资本市场的宠儿，行业发展并未因“劣币”的存在集体走向“堕落”。据电子商务研究中心统计，2018年，社交电商融资总金额超200亿元。2019年初，走拼团分享路线的拼多多市值一度接近京东...
"3 · 15" shortly after, the peanut diary is on suspicion of MLM (direct) was fined 73.0658 million yuan, industry caused quite a stir. Social electricity as the hottest venture tuyere, is based on mobile network and the rapid development of the emerging e-commerce models, for ordinary people is hard to distinguish whether the platform "compliance", make social electricity gradually into the pyramid selling, direct selling areas. Not only the peanut diary, in social networking platforms such as WeChat, use the class such as "membership" "pull head" MLM business model of social electricity business is not a few, their legal compliance again the attention from all walks of life. Thankfully, the past few years, the health model of social electricity business still is the darling of the capital market, industry development is not because of the existence of "bad money" collective "degenerate". According to e-commerce research center statistics, in 2018, social electricity business financing amount exceeds 20 billion yuan. In early 2019, walk spell group share the spell of market value of the route to jingdong...
