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电商实体店再战“年货节” 三大PK哪方胜?

Store electricity supplier battles "New Year's Day" three PK Which side wins?

2016-01-15 09:23:20来源: 亿邦动力网

腊月到,年货俏。春节年货市场作为“开年第一仗”,成为各电商必争之地。今年1月初,阿里巴巴率先启动“年货节”,京东、1号店、苏宁易购等紧随其后,纷纷征战年货市场。与此同时,百货商超也不甘落后,一场激烈的年货消费争夺战已然打响。品类PK:电商主打“地道年味”获点赞时至腊月,置办年货成为春节前的重头戏。伴随着互联网电子商务的“上山下乡”,今年春节年货市场也发生了一系列新的变化。阿里、苏宁易购等电商不约而同地主打地道年味。南方日报记者从苏宁易购了解到,其今年的超级年味计划主打“土年味进城、洋年味进村”。苏宁易购近期上线的超级年货节,推出了“超级买手计划”,将新疆那拉提草原的羊腿送到上海消费者的餐桌。苏...

The twelfth lunar month, stocking Qiao. New Year Spring Festival market as "open in the first battle," become the battleground electricity supplier. In early January of this year, Alibaba launched the first "New Year's Day", Jingdong, Shop No. 1, followed by Suning Tesco, have fought stocking market. At the same time, department store super to be outdone, a fierce battle has already started stocking consumption. Category PK: When the main electricity supplier "authentic festive" won thumbs up to the twelfth lunar month, became the highlight of preparation stocking before the Spring Festival. With the Internet e-commerce "Down to the Countryside", this year's New Year Spring Festival market has also undergone a series of new changes. Ali, Suning Tesco and other electricity providers invariably flagship authentic in flavor. Nanfang Daily reporter learned from Suning easy to purchase, which this year plans to hit the super festive "soil festive city, ocean flavor of the village." Suning Tesco recent on-line super New Year's Day, launched a "super buyers plan" Xinjiang to Shanghai leg of lamb. Grassland consumer's table. Su ...

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