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虎牙与微博达成战略合作:进一步探索“直播+社交”

Canine teeth and weibo reach strategic cooperation: to further explore the "live + social"

2018-08-07 00:00:00来源: 人民网

近日,虎牙宣布与微博达成战略合作。这是微博继与一直播签下战略合作之后的又一大重要战略合作。据了解,作为微博的首家官方合作的游戏直播平台,虎牙直播在第一阶段合作中,将安排各品类的头部主播尝试通过微博同步直播内容。届时,网友们可以在微博上观看直播内容并可以直接进入虎牙直播与主播进行互动。未来,双方合作的范围还将会进一步扩大。 就在此前,虎牙还与腾讯就游戏开发、赛事联合以及海外拓展等展开了多次深度合作。表面看起来都是与巨头的联姻,不过细究之下就会发现,这两次合作背后的用意却并不同:与腾讯的合作可以看做是持续深耕游戏产业链,而牵手微博则是来了一场内容和流量的亲密接触,意在拓宽直播+社交的边界。...

Recently, the canine teeth with weibo announced strategic cooperation. This is weibo after live with a signed a strategic cooperation and an important strategic cooperation. According to understand, as the first official weibo cooperation platform for the games live, live teeth in the first stage of cooperation, will be arranged in each category of anchor head try through weibo synchronization broadcast content. At the appointed time, Internet users can watch the live broadcast on weibo content and can be directly into the canine teeth live interaction with the host. In the future, the scope of cooperation will be further expanded. Before at the tiger tooth also associated with tencent game development, events, and the multiple depth cooperation and so on overseas development. Looks are wedded to the giants, but look closer, behind the two cooperation intention is different: cooperation with tencent is seen as a continuous deep game industry chain and the microblogging is hand in hand to a content and flow of intimate contact, intended to broaden the live + social boundaries. ...

标签: 直播 虎牙 社交