2017年直播行业一片红海，移动直播、网红经济、粉丝爆炸等元素正在深刻改变网络直播市场的竞争业态。一方面，以“秀场”模式为主的泛娱乐直播平台，内容同质化严重，使得用户体验下降;另一方面游戏直播利用主打网游电竞，吸引着特定的观众群体，发展趋势更加稳健，成为头部标配。 以上行业态势在猎豹全球智库(CheetahLab)、中国移动和粉俱乐部联合发布的《2017上半年中国直播App白皮书》上均有体现。数据显示，在中国直播App排行榜上YY直播的周活跃渗透率远超熊猫、斗鱼，仅次于虎牙，周人均打开次数更是高达40.1，数据惊人! 竞争如此激烈的大环境下YY直播斩获如此佳绩，究竟有何独家秘诀呢? ...
In 2017, the live broadcast industry is a red sea. Mobile broadcasting, net red economy, fans explosion and other elements are profoundly changing the competitive format of the live broadcast market. On the one hand, the pan entertainment broadcast platform based on the "show" model, the content is homogeneous and serious, makes the user experience decline; on the other hand, the game live broadcast uses the main game to attract a specific audience group, the development trend is more robust, become the head match. The above industry trends are reflected in the "2017 first half of China's live App white paper" published by the cheetah global think tank (CheetahLab), China Mobile and powder clubs. The data show that the peri peri permeability of YY live on the Chinese live App rankings is far beyond panda and fighting fish, second only to tiger teeth, and the number of weekly per capita is up to 40.1, and the data are amazing! What are the secrets of YY direct seeding under such fierce competition?
