在互联网传播革命的时代，“内容为王”这句营销圣经也逐渐有了全新的定义。单纯侧重内容产出的传统媒体和渠道日渐衰落，以“内容+产品+渠道”为一体的内容生态开始焕发出勃勃生机。而在这样的全新时代下，刚刚适应互联网时代的传统实业厂商们要如何追上内容生态的风口？作为敏锐的互联网营销玩家，新希望乳业率先开启了“内容+产品”的全新尝试。内容赋能，打造记忆IP作为一家传统的乳品企业，新希望乳业一直有着超越行业的互联网营销意识。早在2013年，新希望乳业就已开始了基于产品的“内容分发”尝试，落地点正是“城市记忆”酸奶。作为区域性乳企联合体，新希望乳业通过常年的并购，融合了大量历史悠久的地方老字号品牌。为了充分利...
In the era of Internet communication revolution, the marketing Bible of "content is king" has gradually come to a new definition. Traditional media and channels that focus solely on content output are declining. Content ecology, which integrates content + product + channel, is beginning to glow vigorously. In such a new era, just adapted to the Internet era, how do traditional industrial firms catch up with the content ecology? As a keen Internet marketing player, New Hope Dairy takes the lead in opening a new attempt of "content + product". As a traditional dairy enterprise, New Hope Dairy has always been aware of Internet marketing beyond the industry. As early as 2013, New Hope Dairy has begun its product-based "content distribution" attempt, which is based on "city memory" yoghurt. As a regional dairy enterprise consortium, New Hope Dairy has merged a large number of old local brands with a long history through years of mergers and acquisitions. In order to make full use of the ____________
