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社交电商“云集微店”试水农产品营销受欢迎

Social electricity "gathered micro shop" testing the waters popular agricultural products marketing

2017-08-14 16:28:39来源: DoNews

相比工业品下乡的风生水起,由于物流、人才、产业链信息、农产品标准化等短板,农产品上行显得后劲不足。不过,记者最近在浙江杭州采访发现,这里有家名为“云集微店”的平台,与传统的电商和微商不同,其采取社交电商模式,“脉冲式”的流量供给,正好符合了农产品上行量大、时短的特征,已有诸多成功上行案例。社交电商:直击上行“痛点”因为很少亮相于公众媒体,云集微店在电商之都杭州,知名度并不高。与阿里、网易等明星企业相比,2015年才成立的云集微店确属新秀,但势头却不容小觑。最新数据显示,云集微店今年上半年销售额已超过了29亿元。按理说,云集创立时,电商红海巨头林立,留下的空间早已所剩无几,但有着15年实战经验的...

Compared to industrial products to the countryside are flawed, because of the logistics information, talent, industry chain, agricultural standardization, such as agricultural uplink is losing steam. However, the reporter recently interviewed in hangzhou, zhejiang province, found that there are home called "gathered little shop" platform, different from the traditional electricity and wechat business, to take social electricity business model, "pulse" of traffic supply, conforming to the upside volume of agricultural products, in short, there have been many successful cases upward. Social electricity: hitting upward "pain points" because rarely appeared in public media, gathered micro store in electric ShangZhiDou hangzhou, visibility is not high. Compared with ali, netease and other star enterprise, founded in 2015 with micro store is indeed a rookie, but the momentum is to be reckoned with. According to the latest figures, from micro store sales has exceeded 2.9 billion yuan in the first half of this year. Arguably, gathered, electricity giant red sea line, leave the space left already, but with 15 years of actual combat experience...

标签: 社交 电商